Scoop of the day: Ben & Jerry’s is now at Merry Hill! 29 April 2026

It’s finally here: Ben & Jerry’s is now open at Merry Hill!

Bringing peace, love and their iconic ice cream, their menu has their much-loved flavours as well as new spins on the classics. Choose between familiar favourites like Cookie Dough and Phish Food, or dig in to one of their ‘Scooping Exclusives’ including Cherry Garcia and Double Caramel Brownie.

For something different, try out one of their delicious sundaes, ice cream sandwiches, frappes and Legendairy shakes. You can even order bespoke birthday cakes!

And in very exciting news, they’ll be hosting Free Cone Day on Wednesday 6th May (1pm – 6pm, T&Cs apply).

Two hands hold a pot and a waffle cone filled with Ben & Jerry's ice cream scoops. In the background, a Ben & Jerry's kiosk can be seen in a vibrant Merry Hill mall.

Jonathan Poole, Centre Manager of Merry Hill, said: “We’re delighted to welcome Ben & Jerry’s to Merry Hill, bringing another globally recognised brand to the centre and adding something truly fun and engaging for our visitors to enjoy. The launch of the brand’s first UK shopping centre kiosk is a fantastic milestone, and a day of free ice cream is the perfect way to celebrate.”

Ben & Jerry’s joins new names including Carnival Golf and Games and The Original Patty Co, and there’s more to be announced very soon!

Find Ben & Jerry’s on the Upper Mall, outside Pandora and Beaverbrooks.