The Body Shop, the iconic activist beauty brand, is rolling up its sleeves, starting with the launch of a new concept store here at Merry Hill. The new store, open now, is an interactive ‘workshop’ that encourages people to explore products and discover how, together, we can fight for a fairer and more beautiful world.
The Body Shop’s new store is a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose.
Find out more about the new store…
Purchase a refillable 300ml aluminium bottle and fill it up with any of the brand’s best- loved shower gels, shampoos, conditioners and hand washes. And when you run out of lather, you just need to bring back the cleaned bottle, ready to be refilled.
truly sustainable store
The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material destined for landfill.
most loved products
Pick up The Body Shop’s most-loved products, featuring an edit of head-to-toe heroes loved by customers around the world. Led by single ingredients – many of them sourced through the brand’s Community Fair Trade programme – ranges like Tea Tree, Charcoal and Hemp have become favourites for their hardworking formulas. The Body Shop’s friendly staff is on-hand to offer demonstrations, tailored tips and new ways to experience these iconic products.
The new store also features an activism hub where people can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Customers can also find out how they can get involved and take a stand with The Body Shop’s global and local collective of fearless activists.
return. recycle. repeat
Tell the workshop team if you want to return and recycle any of The Body Shop’s empty bottles, tubs, tubes and pots. Next, put your empty packaging in the bin so that they can be recycled and repurposed. Next time you visit, recycle again! Simple.
Thanks to the gifting station, there are endless ways to make the perfect present as special as your special someone. Get creative and personalise gifts with stamps, ribbons and recyclable paper to treat your loved ones to something truly unique. You can even personalise your refillable bottle with stickers from the gifting station!
a team of experts
As always, The Body Shop’s friendly, knowledgeable store teams will be on-hand to help shoppers experience and play with products like never before. They will be happy to offer expert advice, personalised makeovers and body care, skincare and haircare experiential demonstrations. And if you want to, they’ll also be excited to share and engage in activity around The Body Shop’s recent campaigns, the environment, social justice and how we can create and fight for a fairer and more beautiful world.
They’re b corp certified too
In 2019, The Body Shop was B Corp certified joining a select group of companies united in their mission to drive change in society through ethical and sustainable business. In partnership with fellow B Corps, The Body Shop is committed to doing business in a way that does good for both people and the planet. B Corp certification is awarded to businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
You can find The Body Shop on the Lower Mall between M&S and Customer Services