Goldsmiths new showroom is officially open! 2 October 2025

Goldsmiths has officially opened its supersized Merry Hill showroom, and its the epitome of luxury.

Their new space has been carefully curated to deliver the ultimate shopping experience, with elegant branded areas from Omega, TAG Heuer, Tudor, Longines and Tissot.

As well as this, discover Goldsmiths’ own diamond collection, engagement rings, eternity rings and more exquisite jewellery.

Jonathan Poole, Centre Manager at Merry Hill, said: “Goldsmiths has long been a favourite with our visitors, and its new showroom brings even more elegance and excitement to the centre. 

“The space is light and modern and filled with incredible collections from the world’s most recognisable luxury brands. Whether you’re shopping for a gift or looking to mark a special moment, it really adds to the sense of occasion. 

“We’re continuing to see major retailers invest in bigger and better spaces here at Merry Hill, and this opening is another sign of the centre evolving in exciting ways.” 

Find Goldsmiths on the Upper Mall, next to River Island.