schuh Kids and Vanilla open their doors at Merry Hill

14 April 2023

We are excited to announce that schuh Kids, the kidswear-focused branch of leading footwear brand schuh, has opened next to the original schuh Merry Hill store.

Founded in 1981, schuh has become a high-street staple, stocking an extensive selection of affordable footwear from well-known brands.

schuh Kids offers a full range of kids’ shoes, trainers, and boots collections, including Nike, Converse, Vans and PUMA, as well as specialist kids’ footwear suppliers such as Lelli Kelly.

Jonathan Poole, Centre Manager at Merry Hill said: “We know our shoppers are always looking for affordable footwear from their favourite brands, so we’re pleased to be expanding our shoe offering for all ages with the launch of schuh Kids.

“schuh Kids follows on nicely from the recent opening of Vanilla, which enhances the already wide range of affordable, high-quality women’s fashion.

“We’re on a mission to continue expanding our fashion offering to bring a huge range under one roof – making Merry Hill a convenient one-stop-shop for our shoppers. Both store openings help support this mission while creating even more jobs for the local community.”


schuh kids joins the recently opened Vanilla. The trend-led womenswear brand which champions affordable, high-quality clothing, opened its doors on the Upper Mall opposite Boots in early April.

Vanilla combines its popular Blue Vanilla and Pink Vanilla labels with the former focusing on designs that suit all occasions from casual to evening wear, and the latter targeting a younger demographic ranging from the ages of 14-24.

The new store boasts a ‘fun fashion fix’, with ranges taking inspiration from street style, social media, and pop culture – expanding Merry Hill’s offer for affordable well-loved fashion.