West Midland’s first LIDS store opens at Merry Hill

9 January 2023

Leading global retailer, LIDS, makes its regional debut at Merry Hill. Specialising in sports and fashion-orientated headwear and apparel, LIDS offers an extensive range of NFL, NBA, NHL and MLB branded merchandise. The store features LIDS signature Custom Zone, where you can custom embroider any hat or piece of apparel in-store, including options of player numbers and autographs.

LIDS is the latest new arrival at Merry Hill, following leading fashion brands Ted Baker and Kurt Geiger, who opened new stores earlier this year. H&M, Beaverbrooks and HMV have also undergone significant refurbishments, upgrading their stores and improving the overall customer experience.