Work underway for UK’s first XF Gym at Merry Hill 12 September 2024
Work is officially underway on the highly anticipated XF Gym site at Merry Hill!
Set to open in October, this will be the first XF Gym site in the UK and will usher in a new era of fitness and wellness for the community.
The gym is located on the Upper Mall, taking up a portion of the former Debenhams site; this state-of-the-art facility promises a “top tier” fitness experience with cutting-edge equipment and diverse class offerings including cycling, running, boxing and HIIT. There will also be a ladies only workout space, alongside luxurious wellness amenities including a sauna, steam room and massage beds, setting a new standard in accessible fitness experiences.
Laurence Benson, CEO of XF Gym, said: “Breaking ground on our first UK location is a milestone moment for us, and Merry Hill is the perfect place to start this exciting chapter. The centre is transforming into a vibrant regional hub, with a strong commitment to attracting top-tier operators, and we’re thrilled to be part of it.
“Our new space will be more than just a health and wellness club – it will be a place where locals unite in their pursuit of better living.”
Jonathan Poole, Centre Manager at Merry Hill, added: “This marks our first ever fitness offering, and it couldn’t be with a better operator. XF Gym are bringing something exceptional to the centre, we’re very much looking forward to welcoming them and letting our visitors enjoy a stunning new space. The brand perfectly aligns with our vision of making Merry Hill a hub for both shopping and leisure, which has seen the likes of Hollywood Bowl, wagamama and ASK Italian join in the last 12 months.
“This gives our visitors even more exciting and convenient ways to enjoy their time at Merry Hill, and we’ve got more exciting news to come this year.”
XF Gym’s pre-sale offers have already proven hugely popular, so don’t miss out – for a limited time only, new customers to get Premium Membership at Simple Membership level prices (£24.97, reduced from £34.97, saving £10 a month for the first three months)!
Alongside XF Gym’s opening, the former Debenhams site will also see the arrival of the flagship Harvey Norman store, specialising in lifestyle, technology and entertainment.
