XF Gym Merry Hill is now OPEN! 25 October 2024

HERE IT IS: XF Gym Merry Hill is officially open, ready for you to start your fitness journey!

The brand’s first EVER gym in the UK is nothing like you’ve ever experienced before! Priding itself on its ‘xperience focused’ approach, XF Gym takes fitness a step further with all the latest equipment in an open-plan workout zone.

There’s also a ladies-only workout space, a wide range of large and boutique-style classes from dance and yoga to HIIT and boxing, within state-of-the-art studios, and luxury wellness facilities including a sauna and steam room, plus massage and tanning beds.

Their vibes are unmatched, with a resident DJ, Ibiza soundtrack, ‘Xtend the Weekend’ classes and more!

Also making its national debut right here is Harvey Norman, whose Merry Hill flagship store specialises in lifestyle, technology and home appliances. We’ve also recently welcomed Costa’s new location, alongside British sportswear brand Castore.

Laurence Benson, CEO at XF Gym, said: “At XF Gym we have a singular goal of helping our members live better, so we’re thrilled to have opened our doors and to start delivering on this commitment.

“With its extensive local customer base, broad and high-quality tenant mix, and most importantly, its genuine dedication to creating a community-focused hub, Merry Hill aligns perfectly with our values, making it the ideal home for our debut studio.”

Jonathan Poole, Centre Manager at Merry Hill, added: “We are thrilled to open our doors to the much-anticipated XF Gym, it’s our first fitness offering inside the centre and it’s going to really elevate our visitors experience of the idea of what a gym can be.   

“Not only do XF believe in creating community like we do, but bringing a first of its kind to our customers takes us into the last few months of 2024 with a bang.

“XF Gym is a welcomed addition as we continue to transform the centre, evolving our shopping, leisure and food mix so visitors can enjoy everything they need in one destination, under one roof, for many years to come.”

XF Gym offer a wide range of memberships, including simple membership with gym access only and pay-as-you-go extras, premium membership which gives gym, class and a wellness pass per day, and ultimate membership with gym, class and unlimited wellness access.

Blue Light and Defence Discount Service Card holders, and Merry Hill centre staff, can get a premium membership for the price of a simple membership!

Find XF Gym on the Upper Mall, in the former Debenhams unit.