Ask Italian
Upper Mall
We take our inspiration from the Italian way of life, putting our heart and soul into the details. So that when you come to our restaurants, you can relax, unwind and be yourself.
Your local ASK is a place where you can celebrate moments that are part of your everyday and moments you’ll treasure forever – from catch-ups to triumphs, milestones and emotional reunions.
Sign up to ASK Perks, and we’ll give you something extra. It might be an Aperol Spritz on us, exclusive dishes, or early access to events. We’ll also send you a little treat on your birthday.
Our food always begins with inspiration from Italy – maybe an ingredient, a tradition or a well-loved dish. The menu is as diverse as the people who come through our doors. From great Italian classics with added ‘wow’, to non gluten pizzas and vegan swaps that even the meat-eaters love.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday – 11:30am – 9:00pm
Tuesday – 11:30am – 9:00pm
Wednesday – 11:30am – 9:00pm
Thursday – 11:30am – 9:00pm
Friday – 11:30am – 9:30pm
Saturday – 11:30am – 9:30pm
Sunday – 11:30am – 8:30pm
Contact Details
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Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
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Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
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Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
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Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
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Gift Card
Find out more about the Merry Hill Gift Card.
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Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.