Smyths Toys
Upper Retail Park
Smyths Toys Superstores are committed to providing you with high quality products, competitive prices and great customer service. They offer you the largest range of the latest and greatest products in toys, baby, outdoor and gaming, all at the lowest prices. They have fun and games for all ages at Smyths Toys Superstores. And they’re dedicated to encouraging learning and developing creativity in children. Their toys for all ages feature the latest movie and TV show favourites alongside the best and newest brands around. They also have a massive selection of top baby and preschool products for all stages of your little one’s growth. Or get out and about with our bikes and scooters. Discover the future with our cutting edge robots, drones and new technology. At Smyths Toys Superstores, they have something for everyone.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday 9am – 8pm
Tuesday 9am – 8pm
Wednesday 9am – 8pm
Thursday 9am – 8pm
Friday 9am – 8pm
Saturday 9am – 6pm
Sunday 11am – 5pm
Contact Details
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Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
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Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
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Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
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Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
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Gift Card
Find out more about the Merry Hill Gift Card.
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Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.