Superdry
Upper Mall
Born of an inspirational trip to Tokyo, Superdry’s style values have never wavered throughout its extraordinary journey: incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately details design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday – 10am – 8pm
Tuesday – 10am – 8pm
Wednesday – 10am – 8pm
Thursday – 10am – 8pm
Friday – 10am – 8pm
Saturday – 9am – 7pm
Sunday – 11am – 5pm
Contact Details
- Website
- https://www.superdry.com
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Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
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Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
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Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
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Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
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Gift Card
Find out more about the Merry Hill Gift Card.
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Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.