The Fragrance Shop
Lower Mall
The Fragrance Shop is the UK’s largest independent fragrance retailer. With over 175 stores nationwide showcasing over 130 sought-after fragrance brands, including Hugo Boss, Armani and Yves Saint Laurent to Calvin Klein and Paco Rabanne, you’re sure to find the perfect gift for that special someone or as a treat just for you. The Fragrance Shop prides itself on delivering outstanding customer service and the team are always on hand with their fragrance expertise to help make finding the perfect fragrance a hassle free, enjoyable experience.
Whether it’s a brand new fragrance you want to try out or your signature scent, you are sure to find it in-store or online today.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday – 9am – 9pm
Tuesday – 9am – 9pm
Wednesday – 9am – 9pm
Thursday – 9am – 9pm
Friday – 9am – 9 pm
Saturday – 9am – 7pm
Sunday – 11am – 5pm
Contact Details
-
Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
-
Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
-
Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
-
Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
-
Gift Card
Find out more about the Merry Hill Gift Card.
-
Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.