Virgin Atlantic Holidays
Upper Mall
Find Virgin Atlantic Holidays in their BRAND NEW store near Waterstones, Upper Mall
Dreaming of an amazing getaway? Head to Virgin Atlantic Holidays and find the perfect holiday.
A team of travel experts can help you find and book incredible trips all over the world, from the beaches and blue waters of the Caribbean to safari adventures in South Africa. They can help you celebrate a special occasion like a honeymoon or anniversary, or plan a family escape where you’ll make memories to last a lifetime.
The Virgin Atlantic Holidays shop offers a holiday planning experience like no other, giving you personalised advice and step-by-step guidance.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday – 9am – 9pm
Tuesday – 9am – 9pm
Wednesday – 9am – 9pm
Thursday – 9am – 9pm
Friday – 9am – 9pm
Saturday – 9am – 7pm
Sunday – 11am – 5pm
-
Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
-
Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
-
Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
-
Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
-
Gift Card
Find out more about the Merry Hill Gift Card.
-
Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.