Beaverbrooks £1 million store refurbishment

26 October 2022

Beaverbrooks Store

After a significant refurbishment, Beaverbrooks has opened its sparkling new store at Merry Hill. Featuring elegant shop-in-shops for luxury swiss watches, set within an exquisite crystal chandelier adorned jewellery emporium.

With dedicated showrooms for OMEGA, Breitling, TUDOR and Gucci, the store now offers a more immersive shopping experience for customers and showcases the retailer’s jewellery and watch expertise. Next door, TAG Heuer has opened its first standalone boutique in the centre, displaying its most anticipated launches and heritage pieces.

The revamped store has also introduced an exclusive ‘diamond room’, ideal for shoppers looking to consult with the expert team and make that special purchase. Alongside a range of luxury bridal pieces, shoppers will be able to choose from an extensive selection of diamonds, jewellery and watches from leading brands, including the first-of-its-kind diamond collection, ‘Beyond Brilliance’. The store will also stock Beaverbrooks’ ‘Essence’ range, the jewellers’ latest diamond addition.