4 February 2024

The new Rituals store at Merry Hill

Rituals Cosmetics, dedicated to sustainable and personal wellbeing in beauty and home, have opened their first store at Merry Hill. Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments; to help you connect and bring more balance to your mind, body and soul.

You’ll find Rituals on the Upper Mall, alongside Kurt Geiger and Dune London, in an area of the centre that is rapidly offering visitors a range of new and stylish stores across fashion, beauty and jewellry.

“With a rising interest in wellbeing and personal care among shoppers, we know that Ritual’s array of luxury home and body products alongside their highly rated store experience will be very popular with our visitors. The opening of Rituals is one of the first in a line of growing brands that will join the centre this year, following on from a host of openings and expansions in 2023” says Jonathan Poole, Centre Manager at Merry Hill.

Founded in Amsterdam in 2000, Rituals has since been established as a beauty and wellness expert with stores in 36 countries and cities including London, Paris, and Hong Kong. A proud Certified B Corp™, and committed to continuously improving its social and environmental impact, Rituals is focused on developing 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled materials.

Find Rituals on the Upper Mall by Kurt Geiger, Dune, Beaverbrooks and Superdry.