New Virgin Atlantic Holidays Concept Store Is Now Open 25 April 2025

Calling all jetsetters – Virgin Atlantic Holidays has opened its new store in Merry Hill! Your next holiday certainly starts here, in their brand-new spot at the heart of our Leisure Quarter.

Incorporating their latest design concept, you can expect a concierge-style bar based on the Virgin Atlantic Clubhouse and in-flight experiences, multiple seating areas so you can get comfy whilst discovering your latest giveaway, branded merchandise and so much more.

Of course, their store also comes with the expertise of the Virgin Atlantic Holidays team, guiding you with their recommendations, from the beaches and blue waters of the Caribbean to safari adventures in South Africa.

They’re also a go-to for Disney adventures, and for a limited time only, you can make the most of a very exciting exclusive offer! Book your 2026 holiday early to enjoy free dining and drinks, available on selected packages and dates (see in-store for more details).

Liz Matthews, Vice President of Virgin Atlantic Holidays, said: “We’re delighted to bring our very latest in our retail offering and our unique holiday store concept to the shoppers of Merry Hill.

“We aim to always create a truly immersive experience for our customers and believe their holiday should start at the browsing stage.

“Customers are also guaranteed expert advice from our fantastic local team who will ensure they find that dream trip with memories that match.”

Find Virgin Atlantic Holidays on the Upper Mall, opposite Waterstones and next to Mint Nail & Beauty.