IQOS
Lower Mall
NOW OPEN ON THE LOWER MALL, OUTSIDE RIVER ISLAND
IQOS is an innovative smoke-free alternative designed for adult nicotine users. At the IQOS kiosk, you can discover IQOS devices and compatible sticks (including zero tobacco options), alongside a wider range of smoke‑free products including ZYN nicotine pouches and VEEV vapes. The team is on hand to provide information, answer questions and help you find the option that suits you best.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
Centre news update
The Midland Metro is set to open at Merry Hill in 2028, offering people from across the West Midlands a reliable, convenient and environmentally friendly way to travel to one of the region’s premiere retail destinations. Midland Metro Alliance, which is designing and building the scheme on behalf of Transport for West Midlands, has announced that preparation for construction work is set to increase from January 2026.
Please plan your journeys ahead, use public transport where possible, and if travelling by car, consider arriving via the Pedmore Road and The Boulevard entrances to Merry Hill.
Every effort will be made to minimise disruption during construction. Full details of alternative routes, including maps and travel advice, will be available from the Transport for West Midlands (TfWM) website.
Opening Times
Monday – 9am – 9pm
Tuesday – 9am – 9pm
Wednesday – 9am – 9pm
Thursday – 9am – 9pm
Friday – 9am – 9pm
Saturday – 9am – 9pm
Sunday – 11am – 5pm
Contact Details
- Website
- https://www.iqos.com
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Parking
Merry Hill has almost 10,000 parking spaces across the centre including disabled and parent and child spaces.
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Map
Want to find out where your favourite shop is? Explore the official centre map and store guide.
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Getting here
Merry Hill is located south-west of Dudley town centre and is about 10 miles west of Birmingham city centre.
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Opening Times
We’re open every day of the year apart from Christmas Day and Easter Sunday. View more.
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Gift Card
Find out more about the Merry Hill Gift Card.
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Project Servator
Find out how we’re disrupting criminal activity and providing a safe place for you to shop.